The choice between Google Local Services Ads and Facebook Ads for advertising plumbing services would depend on several factors, including your target audience, budget, and marketing goals.

Google Local Services Ads can be a great option for plumbers who want to target local customers who are searching for plumbing services. These ads appear at the top of the search results page when someone types in a relevant search query, and they can help your business stand out from competitors. Additionally, Google Local Services Ads have a pay-per-lead pricing model, meaning you only pay when a customer contacts you through the ad.

Facebook Ads, on the other hand, can be an effective way to reach a broader audience and build brand awareness. With Facebook Ads, you can target users based on their interests, behaviors, and demographics, which can help you reach people who may not be actively searching for plumbing services but may still be interested in your business.

Ultimately, the best advertising strategy for your plumbing business will depend on your specific goals and target audience.

Increase local visibility and attract new customers

• Target audience:
  Local residents who may need home services, such as homeowners, property managers, and business owners in your area.
• Ad Strategy:
  Google Local Services Ads

Generate leads and increase conversions

• Target audience:
  People actively searching for plumbing services in your area, such as those using Google search to find a plumber.
• Ad Strategy:
  Google Local Services Ads

Build brand awareness and establish your business as an industry leader

• Target audience:
  Homeowners and businesses who may not be actively seeking plumbing services, but who may benefit from learning more about your business and the services you offer.
• Ad Strategy:
  Facebook Ads

It’s important to keep in mind that the most effective advertising strategy for achieving each goal will depend on your specific business, budget, and target audience. Testing and measuring the success of your campaigns is key to determining what works best for your business.