What is a Google Business Profile?

A Google Business Profile (GBP), formally Google My Business, is a profile that businesses can create on Google to manage their online presence on Google Search and Google Maps. This allows businesses to control how their business appears to customers on these platforms, including the information that is displayed, such as the business’s address, phone number, hours of operation, and more. A Google Business Profile is a powerful tool that enables small businesses to generate leads and be perceived as a reputable and trustworthy company to do business with.

Google Search

When the name of your business is searched for on Google Search your listing will show on the right side of the search listings.

Google Search: 3-Pack

When terms related to your business are input your listing shows up in the map listings on Google Search page, known as the 3-pack.

Search Map Navigator

When a listing is clicked on from the tet link or map icon, it leads to map search navigator. On mouseover or clicked on you local listing will pop up.

Why It’s Important

There are several benefits to creating a Google Business Profile for your business, including:

Improved Visibility

Your Google Business Profile allows customers to easily find your business on Google Search and Google Maps. This can help to increase visibility for your business and make it more likely that customers will find and visit your business.

Accurate Information

With a GBP, you can ensure that the information about your business that appears on Google is accurate and up-to-date. This can help to prevent customers from being misinformed and improve the customer experience.

Customer Reviews

Customers can leave reviews of your business on your GBP, which improves your reputation and attract new customers. Responding to customer reviews shows that you value your customers and are willing to address any concerns.

Insights and analytics

Your GBP provides insights and analytics about how customers are interacting with your business on Google. This can help you to better understand your customers and make data-driven decisions to improve your business.